How do I know if ASO is really working?
How are you
doing fellow developers? Today we are back with another article on
apps and how they work. App market as you all know is a very
competitive place and yet rewarding at the same time. There are so
much opportunities as well as challenges waiting for you in the app
market. Facing every challenge is important else you cannot become
the best app developer in the market. For with every challenge, comes
an opportunity to enhance your app and to become better in your
business.
The App Market: Overview
Many of you know that the app market
is crowded with apps. But with how much? Well, a survey in 2017 puts
the number of apps in the buy iOS reviews Store to be 1.3 millions and in the
Play Store to be around 3 million. This is a huge quantity and it
speaks of the competition there is for the developers. This market is
dominated by few companies which have relatively huge number of app
installs and high ratings. All this is due to the huge user base that
these companies have developed over the years. When a new developer
launches a new app in the app store or the Play Store, the app has to
face a very stiff competition and that too without much support and
following. A new app developer has to work very hard to develop an
user base and to ensure that the app performs well. The app
performance here is the result of many different parameters. These
parameters effect the way people perceive your app and also decided
whether your app is a success or yet another disaster.
The Factors?
There are three main keys that
decide your app’s performance. These are buy ios Installs, App Ratings
and App Reviews. The later two are important on their own but the one
that counts for majority of the contribution is the App installs.
There is yet another important thing that governs your app
performance. Any guesses? Yes, ASO. Before telling how, let us take a
look at what it is.
ASO: App Store Optimization
As the name
suggests, ASO means using certain features and options to optimize
your app as per the app store. This includes the use of various tools
and techniques aimed at enhancing your app’s presence in the App
Store. Let us see what these techniques are.
Keyword
Installs: This includes use of
specific keywords in your app. When you look for an app in the Play
Store, you search for it. And while searching, you tend to take help
of certain keywords. If you looking for a Cricket game, you search
the Play Store with the word “Cricket” and “Game”. These
specific keywords are used to direct the search to your app, thereby
increasing your app visibility. When you fix certain keywords for
your app, it increases the chances of your app to turn up at the top
of the search list results.
Search
Optimization: Like the previous
option, this feature also targets at enhancing your app’s
visibility in the Play Store. Basically, you re frame your app’s
credentials and features in such a way that the likelihood of your
app showing in a search result increases. This is done by buy app ratings optimizing content and the buzzwords in a smart and concise way. Doing this
boosts your app visibility and also increases your app presence in
the Play Store.
These are some
of the generally followed ways to enhance app visibility and to
optimise your app as per the Play Store. With this comes another
question:
How do you
know that ASO is working?
This is
actually a very crucial and valid questions for all the developers.
Developers invest a lot of money in app optimization and in cases
where your whole business lies on a specific thing, apps for this
case, it is really important that you are confident of the money you
are investing. There are a lot of websites claiming to optimise your
app as per the App Store but in reality, the seldom do anything. TO
tackle this, we will tell you some of the ways by which you can check
if ASO is working for you or not.
Search it:
Once your app is optimized as per
the Play Store or at least that’s what you are told, the first step
is to go to the Play Store and search for your app. Use certain
keywords that you know are used for ASO. If your app comes up in the
search, you can be sure that ASO worked for you and if not, you know
that you have been fooled.
App
ranking: Once ASO is done, your app
visibility increases and it implies that your app ranking has
certainly increased. So the thing you can follow is to look up for
your app and see it’s position in the App list. If your app is
above the previous place, you can be sure that it worked for you and
if not, then well you know what has happened.
With these
things in mind, you can check for a successful ASO. App Store
Optimization is a very helpful thing and you can use it to build up
your app visibility and increase your app’s performance. But again,
be very careful of the services you are using.
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